Privacy notice

Ethio Cycling Holidays is committed to respecting your privacy. This notice explains how we use any personal information we collect about you and your rights in relation to it. Please read it carefully.

Who we are

Our website address:

Company Registration Number: TG/MK/ADAL/2/0003806/2011
Place of Registration: Mekelle, Ethiopia
Registered office address: Ethio Cycling Holidays plc, Comel Building, 2nd Floor, Godena Guna Avenue, 7000 Mekelle, Ethiopia

What personal data we collect and why we collect it

Contact and booking forms

We keep contact and booking form submissions for a certain period for customer service purposes, but we do not use the information submitted through them for marketing purposes.

Forms are sent via email and their content is encrypted in transit.

No data is stored in the website database.

Newsletter subscription

No personal details are stored on the website database.

Submitted details (name and email) are transferred to Mailchimp, our marketing automation platform. You can unsubscribe at any time and your personal data will be deleted.

Mailchimp’s privacy policy:


Our website, like most, uses cookies. You can prevent their use through your browser settings, but you will then not be able to use all the functionality of our website.

We provide more information about the cookies we use in our Cookies page.

Embedded content from other websites

The website includes embedded video content from YouTube. Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Further information about Google’s handling of user data:

The website uses web fonts provided by Google but these are hosted locally so no personal data is collected by Google’s content delivery network.

Security measures

No personal details are stored in the website database by our security plugins.

Some data (including IP address, hostname, location) is temporarily stored in security logs on the server and/or sent via email to alert the website administrator of critical problems or suspicious activities on the site.


We use Google Analytics to track how our site is being used: how users find our website, how they move around on it, how long they stay for.

No personal data is sent to Google Analytics. No Remarketing or Advertising features are set and IP addresses are anonymised while tracking. We enable support for user opt-out and exclude tracking for users sending Do Not Track header.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

See also Cookies.

Who we share your data with

Except as set out here, we do not share, or sell, or disclose to a third party, any information collected through our website.

How long we retain your data

We keep contact form entries for 12 months; and customer booking records for 2 years.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

The website is hosted at SiteGround in datacentres located in London (UK). It is protected by 256-bit encryption. SSL certificate provided by Let’s Encrypt from the Internet Security Research Group (ISRG).

Siteground security details:
Let’s Encrypt privacy policy:

Both Ethio Cycling Holidays and website administrator emails reside in the data centres of, which adhere to GDPR:

Website database backups are encrypted and stored at Amazon S3 – server located in London – and at Microsoft’s OnDrive – data centres located in GB – for up to 1 year.

AWS data privacy statements:
Microsoft’s privacy commitment:

Additional information

How we protect your data

We have various measures in place to protect the website from malicious attack, including firewall protection, malware scanning, bot/spam blocking and encryption.

What data breach procedures we have in place

The website has internal reporting systems and contact mechanisms to alert us to any malicious activity on the site.

Contact information

If you have any privacy-specific concerns, please contact the Data Protection Officer: Samuel Abraha,

Last updated: 21 January 2021